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- Social media monitoring or listening to social media conversations
- Cape Town capitalises digital marketing – Destination News – etravelblackboardasia.com
- Lack of analytics and budget is holding back social marketing: report | Econsultancy
- Luxury brands use social media to sell in real time | GulfNews.com
- Why Ignoring Social Media Complaints Is a Huge Mistake – article from Forbes
Category Archives: B2B Marketing
Cape Town capitalises digital marketing – Destination News – etravelblackboardasia.com
I am always searching the internet for great examples of companies/organisations who are using digital and/or social media to drive their business forward. Here is a great example in the Tourism sector from eTravel Blackboard. Cape Town Tourism’s focus on … Continue reading
Lack of analytics and budget is holding back social marketing: report | Econsultancy
All companies are struggling with how to measure the effectiveness of their social media and then use the findings to influence their future activities. This article from Econsultancy based on research carried out with Adobe looks into this issue: There … Continue reading
Luxury brands use social media to sell in real time | GulfNews.com
Interesting article that I spotted in Gulf News, the Middle East is now starting to take notice of what global brands are doing with social media. Luxury labels demonstrated the instant selling power of social media during London Fashion Week … Continue reading
Why Ignoring Social Media Complaints Is a Huge Mistake – article from Forbes
Is your business monitoring complaints and comments made by customers via social media? I use the social media channels to get in contact with companies if I have an issue especially if it is difficult to reach them via the … Continue reading
Scheduling and Targeting On Facebook: A Marketer’s Dream
With 955 million active users on Facebook, it’s likely you have a Facebook Page for your business and use it to post updates and interact with your customers. Recently, Facebook rolled out some new features designed to make your life … Continue reading
Posted in B2B Marketing, Social Media
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Reality Check: 10-15% Of Brands’ Social Media Fans, Likes And Reviews Will Be Fake By 2014, Says Gartner | TechCrunch
Is this a problem that businesses need to be concerned with? Fake fans, fake “likes” and fake reviews are some of the worst aspects of social media — or at least for those of us earnest enough to take user-generated … Continue reading
Should I Invest In SEO Or Social Media? | Business 2 Community
This is an interesting article on investing in SEO or Social Media from the Busines2Community website. Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing … Continue reading
Social is now integral to business strategy: report | Econsultancy
Most companies now look at social media as a key part of their marketing and overall business strategies, according to new research by Econsultancy and Adobe. 66% of digital marketers surveyed working for companies with an annual turnover of more … Continue reading
Posted in B2B Marketing, Social Media
Tagged adobe, digital marketing, econsultancy, Social Media
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Choose social marketing platform wisely: Different demographics use different networks
A report from the Association of Magazine Media found that varying demographics behave differently on the social web, which can help marketers inform their efforts more effectively. Much like other web strategies, social content’s value for a business is heavily … Continue reading
Posted in B2B Marketing, Social Media
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How B2B Marketers Can Develop A Better Social Media Plan This Fall
As B2B marketers assess the strengths and weaknesses of their SEO programs so far this year, the relationship with social media marketing must come into focus. As I wrote in a column last year, 66% of organizations with a formal … Continue reading
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