Most companies now look at social media as a key part of their marketing and overall business strategies, according to new research by Econsultancy and Adobe.
66% of digital marketers surveyed working for companies with an annual turnover of more than £100m agreed that ‘social media is integral to business strategy’, while 67% said that social media activity was ‘integral to their marketing mix’.
Read the full article: Social is now integral to business strategy: report | Econsultancy.
raisetheroofmarketing 